Esraa Afifi - Senior Product Designer

Esraa Afifi

Designing Human-Centered Experiences that Drive Business Impact

Senior UI/UX Designer with 8+ years of experience designing intuitive products for startups, enterprises, and governments.

Download Resume

🧠 User Experience Strategy

🎨 UI & Visual Design

🧱 Design Systems & Guidelines

🧩 Product Thinking & Problem Solving

🔍 Research & Prototyping

🤝 Cross-functional Team Collaboration

🧾 Wireframes

📋 Jira (Agile)

My Work : UI /UX Highlighted

Explore my top UX projects highlighting innovative designs and intuitive solutions crafted for renowned brands

BOG - KSA Governance

Led the design of the “Board of grievances /BOG” system for judges and courts, streamlining legal case management.

ELM - Management System

Leading UI/UX efforts on large-scale government projects, delivering secure, innovative digital service.

Learnovia - (E-Learning)

Designed key features such as offline mode and the grading system for the Learnovia app, improving functionality for students, parents, and educators.

Naqla - Logistics

Revamped Naqla's B2C & B2B apps, improving authentication flow, request cycles, and live tracking, leading to a 30% boost in user engagement.

Tagaddod - GreenPan

Led design strategy for a major product : Tagaddod, a renewable energy app, optimizing user journeys for both web and mobile interfaces.

Techimatter - HR System

Re-Designed the job and candidate details modules on the Techimatter hiring platform, enhancing the user experience for recruiters and candidates.

Experience

UI/UX Design Lead
ELM - KSA
Sep 2024 - Present

Senior Product Designer / Product Owner
Naqla - Logistics
Nov 2022- Sep 2024

Product Designer
AKWAD
Jan 2017 - Nov 2022

Product Designer with hands-on Product Management experience, skilled at turning complex problems into intuitive digital solutions. I design with intent — combining UX, UI, and product strategy to build user experiences that not only look good but also drive business outcomes. With experience in agile teams, stakeholder alignment, and roadmap execution, I bring a holistic product mindset to every stage of the design process.

Download Resume

Other skills

With Product Management and <Coding/> Skills.
Oversaw product strategy, feature planning, and cross-functional coordination to ensure timely delivery and user satisfaction.

Agile Methodologies

Jira and Clickup.

Gather Requirements.

Documentations.

HTML/CSS/JS/Bootstrap

Stay In Touch

Currently I live In Egypt and exploring new opportunities inside UAE and Europe .

Email

esraaafifi1996@gmail.com

Phone

+20 1128293864

Address

UAE , Egypt