Esraa Afifi - Senior Product Designer

Esraa Afifi

Designing Human-Centered Experiences that Drive Business Impact

Senior UI/UX Designer with 8+ years of experience designing intuitive products for startups, enterprises, and governments.

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🧠 User Experience Strategy

🎨 UI & Visual Design

🧱 Design Systems & Guidelines

🧩 Product Thinking & Problem Solving

🔍 Research & Prototyping

🤝 Cross-functional Team Collaboration

🧾 Wireframes

📋 Jira (Agile)

My Work : UI /UX Highlighted

Explore my top UX projects highlighting innovative designs and intuitive solutions crafted for renowned brands

ELM - Management System

Leading UI/UX efforts on large-scale government projects, delivering secure, innovative digital service.

Naqla - Logistics

Revamped Naqla's B2C & B2B apps, improving authentication flow, request cycles, and live tracking, leading to a 30% boost in user engagement.

Applications :
1. Elm Company Application

Applications :
1. B2B Customer Application

Figma Links : [All Naqla Products]
Customer App | Driver App | Portal B2C | nTeam App

1 . Digital Traveling Service for Elm employees : At ELM, I designed and improved digital travel services for employees, where the flow covered everything from travel purpose entry, destination details, cost breakdown, guest information, air ticket booking, travel agent accommodations, and flight date selection.

💰 Banking Domain

🧑‍🤝‍🧑 Sales Management Domain

🤖 AI & Automation Domain

📚 E-Learning Domain

🚚 Logistics & Supply Chain Domain

🌱 Renewable Energy Domain

🏛️ Governmental / Public Sector Domain

Learnovia - (E-Learning)

Designed key features such as offline mode and the grading system for the Learnovia app, improving functionality for students, parents, and educators.

Applications :
1. Learnovia App

Figma Links : [All Naqla Products]
Customer App | Driver App | Portal B2C | nTeam App

AUB - Ahli United Bank - BY AKWAD Company

Banking Domain : Was Responsible for Design Registration and Payment Modules with AUB bank mobile application.

Applications :
1. AUB Banking

BOG - KSA Governance

Led the design of the “Board of grievances /BOG” system for judges and courts, streamlining legal case management.

Tagaddod - GreenPan

Led design strategy for a major product : Tagaddod, a renewable energy app, optimizing user journeys for both web and mobile interfaces.

Applications :
1. GreenPan B2C Customer App

Figma Links : [All Green Pan Products]
Customer App B2B & B2C | Collector App | Portal B2C

2 .Green Pan B2B Application

Experience

UI/UX Design Lead
ELM - KSA
Sep 2024 - Present

Senior Product Designer / Product Owner
Naqla - Logistics
Nov 2022- Sep 2024

Product Designer
AKWAD
Jan 2017 - Nov 2022

Product Designer with hands-on Product Management experience, skilled at turning complex problems into intuitive digital solutions. I design with intent — combining UX, UI, and product strategy to build user experiences that not only look good but also drive business outcomes. With experience in agile teams, stakeholder alignment, and roadmap execution, I bring a holistic product mindset to every stage of the design process.

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Other skills

With Product Management and <Coding/> Skills.
Oversaw product strategy, feature planning, and cross-functional coordination to ensure timely delivery and user satisfaction.

Agile Methodologies

Jira and Clickup.

Gather Requirements.

Documentations.

HTML/CSS/JS/Bootstrap

Stay In Touch

Currently I live In Egypt and exploring new opportunities inside UAE and Europe .

Email

esraaafifi1996@gmail.com

Phone

+20 1128293864

Address

UAE , Egypt