Design Process

This case study outlines our comprehensive design project approach.

About Naqla

NAQLA is the first trucking platform in Egypt since 2016. Our mission is to simplify the process of the transportation of goods and ensure efficient and hassle-free shipping through our mobile App that connects shippers with a network of trusted carriers.

Industry : Transportation, Logistics, Supply Chain and Storage .
Specialties : Trucking, Marine Transportation, Domestic Transportation, Inland Transportation, Trucking Services, and Technology

Discover & Define

Research & Insights : Extensive user research, including interviews and usability testing, was conducted to understand the pain points and gather valuable insights. Key findings revealed the need for a simplified and intuitive interface, clear navigation, and improved visibility of available trucks.

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Define

Discover

Need Gap/Problem statement : The existing Naqla Customer App had usability issues, a cluttered interface, and lacked intuitive features, resulting in a cumbersome booking process for users.
The Goal : to address these pain points and optimize the app for a more streamlined experience.

Users Personas

Proposed Solutions/Design Goal : 

A. Enhance Usability: Redesign the app to provide a seamless and intuitive user experience, allowing customers to effortlessly book trucks.

B. Optimize Visual Hierarchy: Create a visually appealing interface with clear information hierarchy, ensuring ease of understanding and quick decision-making.

C. Improve Booking Process: Streamline the truck selection and booking process, reducing the number of steps required for completion.

D. Establish Trust and Reliability: Design trust-building elements, such as user reviews and driver profiles, to increase customer confidence in the platform.

Competitive analysis -> Performing a User research and identify market Competitors

Develop & Deliver

Exploring Solutions and start the development and delivery phase.

Propose solutions to the main UX complex issues and start the wireframe phase to the development and the delivery.

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Deliver

Develop

Solving the 2nd UX issue ( Order Creation )

Solving the 1st UX issue ( Auth Flow ) :

Proposed wireframes on how we can improve customer experience and reduce the time they take to login/register to the system .

Manually entering customer data takes between 3-6 mins ->

After implementing V2 wireframes , User can only add his phone number and name, this process takes 1-2 mins

Proposed wireframes on how we can improve customer experience and reduce the time they take to create request and book truck effortlessly .

Entering request data takes between 8-15 mins ->

After implementing V2 wireframes , we enhanced the visual hierarchy and reduce the number of steps taken by users, this process takes 2-4 mins.